University course choice and the use of heuristics and biases as decision making mechanisms: a study in Brazil

The choice of a higher education course is one the most important decisions individuals make, as it usually directs career or profession. Therefore, complex decision, and thus possible that young rely on heuristics biases to facilitate decision-making process. Considering that, we explored whether how affected college students’ judgments regarding courses. We developed questionnaire applied sample students in Brazil, analyzed collected data using CATPCA additional statistical methods. found suffered from sunk-cost bias, addition anchoring representativeness heuristics. Additionally, no evidence framing effect. conclude were relevant factors decisions, but they did not dominate them, operating, instead, conjunction with traditional aspects analysis choice.